by Shane Gibson | Oct 26, 2013 | Optimal Company
Apple shakes it up again The latest player to shake up the world of software licensing is Apple. They have released their latest OSX version, Mavericks and have decided to make the upgrade free. And it means no more having to pay to upgrade to the latest features on...
by Shane Gibson | Oct 25, 2013 | Optimal Company
You never actually sell anything, a customer always buys something. You can’t (legally) make a customer buy what you want to sell. But you can convince them that the thing you would like to sell, will solve a problem they have, at a value that makes sense, from...
by Shane Gibson | Oct 18, 2013 | Optimal Company
So when a project fails, who gets fired or who doesn’t get paid? When a job isn’t done properly and a customer decides to go somewhere else, who is impacted apart from the customer and the shareholders? Or when an employee leaves to work somewhere else...
by Shane Gibson | Oct 11, 2013 | Optimal Company
Seth Godin wrote in his book Purple Cow about being remarkable. He blogged how to be remarkable here. Being remarkable makes you different, it means you will be remembered and means your customers will (often) come back again. Today I had a remarkable experience from...
by Shane Gibson | Oct 4, 2013 | Optimal Company
Im sat here writing a blog post about why data warehouses die, and I was about to write about that person called “the business”. How many times have you worked on a a project where team members talk about “the business”? Its not a person, its...
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