by Shane Gibson | Feb 14, 2014 | Optimal Company
Webstock is one of those events I have always wanted to attend, ever since it started when I was at Xero. But for some reason or other I never managed to make it. This year I finally sorted my shit and made it and I was blown away! (and now regret not find the time...
by Shane Gibson | Jan 31, 2014 | Optimal Company
When you get offered something for free do you start feeling uncomfortable, looking for the fishhook? For me it depends, if its a Software as a Service app, there are so many that are offered for free these days, its a new norm, so i’m happy to take it...
by Shane Gibson | Jan 24, 2014 | Optimal Company
constantly fail doing the same thing and expecting a different outcome. There is a whole philosophy at the moment around fail fast and fail often. The idea being that by working out what doesn’t work, you’ll find what does work quicker. And that finding...
by Shane Gibson | Jan 17, 2014 | Optimal Company
The other day I redeemed a reward from Flybuys (whoot freebie!) and went into Noel Lemming to pick it up. Flybuys (Loyalty NZ) have made it so easy these days, no more waiting for a piece of paper to arrive via snail mail (sorry NZ Post yet another nail), you just...
by Shane Gibson | Jan 10, 2014 | Optimal Company
One of our 3 values is “Don’t be dodgy”. Its a value we don’t have plastered on our walls anywhere, we don’t have it framed as a picture, but we do use it to test things against when we decide to do them. In the world of Search Engine...
by Shane Gibson | Dec 13, 2013 | Optimal Company
Innovation is a popular word these days in business. Good old Wikipedia defines it as “Innovation is the application of better solutions that meet new requirements, inarticulated needs, or existing market needs.” But being innovative is not simple. And...
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