by Shane Gibson | Oct 11, 2013 | Optimal Company
Seth Godin wrote in his book Purple Cow about being remarkable. He blogged how to be remarkable here. Being remarkable makes you different, it means you will be remembered and means your customers will (often) come back again. Today I had a remarkable experience from...
by Shane Gibson | Oct 4, 2013 | Optimal Company
Im sat here writing a blog post about why data warehouses die, and I was about to write about that person called “the business”. How many times have you worked on a a project where team members talk about “the business”? Its not a person, its...
by Shane Gibson | Aug 13, 2013 | General, Optimal Company
It is well-known that when you enter a new market or country there is often a number of cultural differences that you need to be aware of and if you don’t then you have a large risk of either confusing that market or alienating them. As part of taking OptimalBI...
by Shane Gibson | Jun 5, 2013 | Optimal Company
Sometimes I wonder if the big incumbent companies don’t innovate as much as they should because they are consciously defending their legacy revenue streams? It must be hard to say let’s go down this route because it makes sense and blow the fact that we...
by Shane Gibson | May 26, 2013 | Optimal Company
Ok I managed to not put it in the title but it comes back to the old give a man a fish vs teach a man to fish concept. I have been struggling to work out what the best options are to impart knowledge to others in a way they can consume it, but more importantly in a...
by Shane Gibson | May 19, 2013 | General, Optimal Company
Thinking back to all the places I have worked before I started OptimalBI, a lot of my memories are rose tinted (enhanced) or dark grey (clouded) by the culture that I perceived was endemic at the company at that time. Often the smaller team I was part of exhibited a...
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